The University of Illinois at Urbana-Champaign is recognized for its prestigious reputation and integrating academic excellence with athletic achievement. Maintaining a consistent and cohesive brand identity is crucial to reinforcing the university’s values of unity, innovation, and inclusivity, positioning it as a leader in education and community impact.
I aimed to create a logo that would not only align with the university’s brand identity, but also could stand on its own and stand the test of time. I wanted to create a design that was timeless and distinctive. I infused the typography with movement that mirrors the team’s name and energetic style. One of the most rewarding challenges I faced was striking a balance between simplicity and universal appeal while ensuring the logo retained a strong visual impact.