Project Brief

The Illini N Motion dance team sought a refreshed logo for their social media platforms and promotional materials. The redesigned logo aligns with the university’s established identity, capturing the team’s energetic spirit while strengthening its connection with both members and the broader campus community.

@illini.n.motion

Brand Identity

The University of Illinois at Urbana-Champaign is recognized for its prestigious reputation and integrating academic excellence with athletic achievement. Maintaining a consistent and cohesive brand identity is crucial to reinforcing the university’s values of unity, innovation, and inclusivity, positioning it as a leader in education and community impact.