Project Brief

The Illini N Motion dance team sought a refreshed logo for their social media platforms and promotional materials. The redesigned logo aligns with the university’s established identity, capturing the team’s energetic spirit while strengthening its connection with both members and the broader campus community.

@illini.n.motion

Logo Design

I aimed to create a logo that would not only align with the university’s brand identity, but also could stand on its own and stand the test of time. I wanted to create a design that was timeless and distinctive. I infused the typography with movement that mirrors the team’s name and energetic style. One of the most rewarding challenges I faced was striking a balance between simplicity and universal appeal while ensuring the logo retained a strong visual impact.